Böhm Corp.
Stephie Morawetz
Future Statment
I want to tell you a story about a future stone. A story about how we treat our planet and each other. A story about human nature and history repeating itself. This is the story of Plastone, a stone with plastic inclusions, that shows that every action will have a reaction. In this futuristic world, where crude oil reserves are depleted, and plastic has become a prized commodity, the discovery of a stone with plastic inclusions has given rise to a monopolised industry owned by the Böhm Cooperation. They also own the Plastone Identification Institute (PII) which assesses each Plastone's quality using the 4 Ps: Power, Purity, Pigment, and Prisma. Power determines a Plastone's physical weight, influencing its perceived value. Purity gauges the level of plastic inclusion in the stone, varying from significant to minimal. Pigment highlights the stone's range of colours, from vibrant to transparent. Prisma assesses the stone's polish, impacting its overall shine and texture. Each Plastone is identified by a unique PII number, with an accessible evaluation certificate through a QR code engraved on every stone. This story is a fictional parable, about the De Beers diamond syndicate's transformative marketing strategy that reshaped an entire culture. At the dawn of the 20th century, De Beers revolutionised the world with an advertising campaign introducing the diamond engagement ring, creating the belief in Western society that proposing with a diamond was a timeless tradition. This ingenious marketing approach not only reshaped the diamond's perceived value but also consolidated the industry's dominance, showcasing the pervasive influence of jewellery on our global culture.